With more than 10 years of experience in the mobile industry, Pete Cunningham leads Canalys’ EMEA portfolio of mobility-focused advisory services. In this role, he guides clients on bringing new mobile devices and services to market and how hardware and software vendors and operators should engage with each other. A regular media contributor and presenter at industry events, Pete also focuses on emerging mobile technologies.

Prior to joining Canalys in 2006, Pete was Head of Product Marketing for Panasonic Mobile, with responsibility for the company’s European product roadmap. During this time, Pete developed significant relationships with the major network operators across Europe and established a strong reputation for his excellent understanding of European market requirements.