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Mobile navigation is still one of the fastest growing and exciting
sectors in the EMEA consumer electronics market. Fully-integrated,
easy-to-use portable navigation devices (PNDs) continue to sell well in EMEA
and they are the most commonly used solution for in-vehicle turn-by-turn GPS
navigation. But PND prices continue to fall dramatically. While this is good
news for the consumer and drives demand, it is becoming tougher for the
vendors to differentiate their products from others available in the hugely
competitive market. Sales of on-board and off-board GPS navigation solutions
are taking off on mobile phones. Global handset vendors are integrating GPS
chips, map applications and navigation software (typically paid for via a
subscription) into high-end mobile phones (converged smart mobile devices).
Navigation, with dynamic content and services, remains a revenue-generating
opportunity for the mobile network operators, and is perhaps the first major
example of a sophisticated location-based data service for which consumers
and business customers demonstrate a willingness to pay.
About the service
Mobile Navigation Analysis EMEA is the leading continuous service
delivering market intelligence on the mobile GPS navigation market
in the region. The worldwide service was introduced in 2006
and has quickly become the key source of global information for the
industry. In 2007, Canalys introduced a companion module
focusing on the key emerging countries within CEMA (Central &
Eastern Europe, Middle East and Africa) and later in that year the
APAC module was introduced to monitor the rapidly evolving Asia Pacific market. The insight these services provide to
clients is invaluable for strategic and business planning purposes.
They enable clients to track company market share, project growth
using market forecasts as the benchmark and define country market
opportunities. They give industry participants the ability to track
navigation market trends, create independently ratified PR material,
capitalize on Canalys’ knowledge of the smart mobile device market
and its channels, gain an independent perspective on important
industry announcements and solicit confidential feedback on planned
market initiatives.
Latest Mobile Navigation Analysis publications
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