Puni Rajah

Associate Consultant

Puni works as an associate consultant for Canalys, focusing primarily on the Asia Pacific channels landscape for mobility, security, collaboration software and content. She brings to this role her experience in services business models, software licensing trends, user adoption based on diffusion models, and operational realities of marketing and sales. Puni is also co-founder of The Governance Board, and her responsibilities as Research Director include designing the research agenda and engaging with clients interested in raising the governance bar.

She was previously with IDC for 10 years, starting in London and moving to Singapore in April 2000. Puni was vice president for corporate programmes at IDC Asia Pacific. In this role she led IDC’s conferences, go-to-market and emerging technologies practices toward delivering continuous programmes to support clients. Prior to this role, she led IDC’s software, services and consulting teams across the region. In London, Puni was part of the European services research team, where she started up the support services practice.

Before this Puni was based in Italy for three years, working as global marketing manager for Oliservice, the services arm of Olivetti. In this role, she was responsible for defining global business planning, portfolio development, customer satisfaction measurement and marketing communications programmes. Puni joined Oliservice from Gartner Dataquest, where she started up the professional services practice.

Puni graduated from Brighton Polytechnic with an honours degree in Economics.