Rachel Lashford

Managing Director APAC

Rachel Lashford joined Canalys in September 2000 and leads the company's Singapore operation, which opened in October 2006. She runs the Smart Mobile Device Analysis Worldwide and APAC services, and contributes analysis on mobile devices, vendor and operator channel strategies, mobile applications and content, as well as managing the company's quarterly global tracking of smart mobile device shipments.

In addition to her work on the Canalys continuous analysis services, Rachel is involved in many confidential consulting projects. Recent projects conducted on behalf of major technology vendors have provided competitive analysis and advice on: online reselling of high-tech products; converged device market entry and European large enterprise channel strategy.

Prior to joining Canalys, Rachel worked for two years for the multinational Bayer plc as a customer service representative in industrial chemicals. Her primary responsibilities included account management and sales support, while also undertaking various special projects. These varied from SAP integration testing to constructing applications for Bayer's Vision Awards. Rachel was involved in business process development support and in 1999 was runner-up in Bayer's nominations for the Industrial Chemicals Young Person of the Year Award.

Rachel graduated from Warwick University with an honours degree in Philosophy.