Rachel Lashford leads Canalys’ worldwide marketing activities, promoting the company, its global services and apps, and Canalys' partner community, Candefero.

Rachel joined Canalys in September 2000 and is now based in its EMEA office in the UK. In her previous role at Canalys, she was leading a global team of industry analysts and technology product-based services. She also worked in Singapore for nine years, leading Canalys’ APAC operations after having established the company’s first office in the region in 2006. This was followed by the opening of the Shanghai office in 2011.

Rachel presents on mobility, autonomous vehicles and emerging tech trends at various vendor and industry events as well as Canalys forums. She is widely quoted in the top-tier press, as well as appearing regularly on major news channels. She has advised clients around the world and has been involved in numerous custom projects.

Before Canalys, Rachel worked in the industrial chemicals industry, for Bayer. She graduated from Warwick University with an Honors Degree in Philosophy and participated in INSEAD’s "Leading for results" program.

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