18 million Apple Watches ship in 2017, up 54% on 2016

Palo Alto, Shanghai, Singapore and Reading (UK) – Tuesday, 6 February 2018

Apple Watch shipments beat expectations, topping 18 million in 2017, up by more than 54% on 2016. The Series 3 was the key growth driver, as total shipments of the latest version of Apple’s Watch were just under 9 million, making up nearly half of all shipments in 2017. Apple’s Q4 performance was impressive in itself, as shipments grew by more than 32% over Q4 2016 to 8 million, the highest ever number of shipments in a single quarter, not just for Apple, but for any wearable vendor.

“The cellular version of the Apple Watch was in strong demand in the US, Japan and Australia, where all major operators stocked it in time for the holiday season,” said Vincent Thielke, Research Analyst at Canalys. The Apple Watch Series 3 is the fastest-selling LTE wearable on the market, with shipments doubling quarter on quarter to reach 1.6 million. “But limited operator selection in the UK, Germany and France influenced consumer purchase decisions, and stifled the growth potential of the connected Apple Watch. Moving into new markets, such as Singapore and Hong Kong in Q1 2018, just in time for Chinese New Year, is a good move,” added Thielke.

“Apple has won the wearables game,” said Jason Low, Senior Analyst at Canalys. “Despite innovative designs, such as the rotating bezels and circular screens employed by other vendors, Apple has pulled far ahead as it continues to focus on its core iPhone user base. Its recent updates to the Series 3, such as GymKit and Apple Heart Study, are proving to offer compelling use cases, encouraging users to spend more on accessories.”

For more information, please contact:

Canalys EMEA: +44 118 984 0520
Ben Stanton: ben_stanton@canalys.com +44 118 984 0525

Canalys APAC (Shanghai): +86 21 2225 2888
Jason Low: jason_low@canalys.com +86 21 2225 2816
Mo Jia: mo_jia@canalys.com +86 21 2225 2812

Canalys APAC (Singapore): +65 6671 9399
TuanAnh Nguyen: tuananh_nguyen@canalys.com +65 6671 9384
Rushabh Doshi: rushabh_doshi@canalys.com +65 6671 9387

Canalys Americas: +1 650 681 4488
Vincent Thielke: vincent_thielke@canalys.com +1 650 656 9016

About Canalys

Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

Receiving updates

To receive media alerts directly, or for more information about our events, services or custom research and consulting capabilities, please complete the contact form on our web site.

Alternatively, you can email press@canalys.com or call +1 650 681 4488 (Palo Alto, California, USA), +65 6671 9399 (Singapore), +86 21 2225 2888 (Shanghai, China) or +44 118 984 0520 (Reading, UK).

 

For more information:
e-mail press@canalys.com
Or call:
Canalys APAC: Singapore Tel: +65 6671 9399 or
Shanghai, China Tel: +86 21 2225 2888
Canalys Americas: Palo Alto, USA Tel: +1 650 681 4488
Canalys EMEA: Reading, UK Tel: +44 118 984 0520

 

PDF download

 press-release-060218-18-million-apple-watches-ship-2017-54-2016.pdf

 


Share this article