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Canalys consulting serves the custom needs of clients across the high-tech
industry. Its visionary work has led to innovative go-to-market models, renewed
product portfolios, brand extensions, sharpened marketing activities, more
effective channel structures and improved market-driven strategies. These in
turn have led to management buyouts, mergers and acquisitions, and even
corporate restructurings. Canalys is expanding rapidly across all its business
areas, and the consulting activities have led that charge. Clients frequently
select Canalys ahead of the big-brand management consultants because they know
they will be drawing on a wealth of existing industry knowledge and experience.
Our clients do not have to spend weeks educating consultants about industry
trends, only to find that the same information is recycled back when the project
is brought to a close.
Canalys has developed continuous information services across the converged
areas of the high-tech industry, including areas as diverse as the digital home,
mobile and fixed telephony, and corporate computing. Its analysts are
acknowledged as the leading authorities on GPS navigation, enterprise security,
IP telephony and smart phones. This knowledge is reflected in a blue chip client
base that spans the consumer electronics, telephony and computing industries.
Regardless of whether you are a PC, handheld, mobile phone, TV, security,
networking, telecoms or peripherals company, a network operator, software or
service provider, Canalys has already studied your market and competitors.
These technology specialisms have grown to complement Canalys’ outstanding
core competence, which is its expertise in distribution channels and
go-to-market strategies. Canalys is in daily contact with the key executives of
the channels, through advisory councils, regular surveys, opinion polls, channel
conferences and interviews. Its reputation in this area is unrivalled within its
core EMEA territory. Indeed few management consultancies cite channel strategy
as a competence area at all, and those that do often try to impose a single
US-centric view upon a global subject that demands sophisticated local
understanding.
Equally, many consultancies rely on ambitious, young MBA graduates to drive
their projects. Highly capable, they dive into a new industry determined to
enhance their reputations and move up the career ladder. Clients of Canalys
receive an altogether different approach, which depends on a team that has
established a great reputation in the industry over years and decades. We are
committed to the high-tech industry and care passionately about the work we do
and the impression we leave. We know that our clients often remember our
projects from five, 10 or even 15 years ago. We expect that the projects that we
conduct this year will have a similar longevity. Our company’s momentum depends
on us maintaining a consistent, high quality standard. Our recommendations need
to be accurate far more often than not. Our team will remain accountable to the
high-tech industry for the rest of their careers.
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