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Canalys enhances unified communications coverage
- Converged telephony service evolves into Unified
Communications Analysis
Reading, UK - Wednesday, 7 February 2007
For immediate release
Canalys today announced the launch of its Unified Communications
Analysis continuous information service. This exciting new service
builds on its successful predecessor – Converged Telephony Analysis
– and is led by analyst Matthew Ball. It provides marketing
executives with the information they need to monitor and understand
trends in unified communications and how vendors successfully sell
solutions through the channel to end users.
“The enterprise telephony market is continuously evolving thanks
to the emergence of new technologies, vendors and channels,” said
Ball. “Our original Converged Telephony Analysis service was
designed to track convergence of voice and data. Over the last five
years, we have seen the rate of converged voice and data network
deployment increase significantly, especially in medium-sized and
large businesses. These businesses will want to build on their
investments and start looking at the way employees communicate
within teams, and with customers and suppliers, to make them more
efficient and productive. Telephony will be increasingly integrated
with user presence and identification, as well as other modes of
communication, including e-mail, IM, video and web conferencing, all
of which are accessible through a multitude of software clients,
business applications and end-user devices.”
“The rising popularity of collaborative social networking sites,
such as MySpace, video content sites, including YouTube, and IM and
VoIP clients from Microsoft, Yahoo!, Google and Skype, shows how the
way people interact with one another in their personal lives is
changing,” Ball added. “And we will see more and more employees
having expectations of similar rich media collaborative
applications, offered by unified communications solutions, for
day-to-day working.”
Ball continued, “Over the last five years, convergence of voice
and data has encouraged new vendors, such as Cisco, 3Com and Swyx,
to emerge and become established in telephony. Cisco has been
particularly successful, leveraging its dominant position in
enterprise networking to become a top five global player. The
evolution to unified communications means we will see more software
vendors entering deeper into the telephony market, for example
Microsoft and IBM. This will pose significant challenges for
existing telephony vendors, and they will have to respond.”
Unified Communications Analysis will build on the highly regarded
Canalys Converged Telephony Analysis service. Clients will receive
quarterly market share information for enterprise telephony CPE by
vendor, and analysis of routes to market and technologies. Each
quarter, clients will also receive the results of an online
enterprise infrastructure channel survey that gauges channel opinion
on key issues. The continuous service also delivers five-year
forecasts, a Canalys Point of View report on the key market players
and regular updates of information on contact centres, messaging,
conferencing, hosted telephony, video telephony and hardware and
software end-user device shipments. Supporting information on
resellers, service providers and systems integrators is also
provided. Advice and analysis of market trends is delivered through
issue-led reports, covering topics such as the impact of open source
telephony, insight into the leading vendors’ channel strategies and
analysis of how service providers are evolving. In addition, clients
gain access to the new Canalys Enterprise Pulse bulletins, which
provide fast, concise analysis of major industry events.
Two service variants are available. The EMEA service covers 26
countries in Western, Central and Eastern Europe, the Middle East
and Africa. The Worldwide service adds the Asia Pacific region,
Latin America and North America to the EMEA information. The Unified
Communications Analysis service is complemented by other services in
Canalys’ growing portfolio, including Enterprise Networking
Analysis, Enterprise Security Analysis, Channels Analysis, Smart
Mobile Device Analysis and Mobile Messaging Analysis.
More information...
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics companies. It
has unrivalled expertise in European routes to market for all kinds
of high technology products and services in the consumer, SMB and
large enterprise segments, and provides worldwide market data and
trends analysis.
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