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Canalys announces new continuous services in mobile portfolio
- Expanded coverage for navigation, mobile Linux and new
end-user research
Reading, UK - Tuesday, 15 May 2007
For immediate release
Canalys today announced the availability of several new
continuous information services within its market-leading portfolio
focused on enterprise and consumer mobility. These exciting services
build upon the company’s highly regarded existing market monitoring
and analysis programmes as well as provide a new dimension to
provide clients with greater insight around customer behaviour and
preferences. The three services, available immediately, are Mobile
Navigation Analysis CEMA, Mobile Linux Analysis Worldwide and
Consumer Mobility Analysis EMEA.
Mobile Navigation Analysis CEMA is the company’s second service
focusing specifically on the emerging country markets of Central and
Eastern Europe, the Middle East and Africa. It is an add-on to the
extremely successful Mobile Navigation Analysis EMEA service, which
provides timely market data, forecasts and insight into trends in
the fast moving mobile GPS navigation sector. Chris Jones, Canalys
VP and principal analyst said of the service, “We have launched this
new module in response to client demand for information on the
under-penetrated country markets of the region, which hold great
potential for the navigation industry, such as Poland and the Czech
Republic. The EMEA service is the standard reference for companies
in this sector and they need us to bring that same quality of
research and consistency of market segmentation to these emerging
markets.”
The Mobile Linux Analysis Worldwide service focuses on the rise
of Linux within the mobile space and provides detailed market
tracking of mobile phones, converged devices and VoIP handsets based
on the numerous mobile Linux implementations. In addition to
providing quarterly market data and forecasts it looks at the issues
influencing the growth of mobile Linux and its potential as the
successor to the multitude of proprietary real-time operating
systems (RTOS) that permeate the mobile handset world today. “Market
fragmentation, operator platform rationalisation strategies and the
activities of the different standards bodies and developer
communities are just a few of the factors shaping the market,” said
Rachel Lashford, Singapore-based Canalys senior analyst. “Most of
the Linux handset volume to date has been in Asia, but we are now
starting to see more activity in North America and EMEA. The
dynamics of the major geographic regions are quite different, and
clients will benefit from having market tracking and analysis that
is worldwide in scope and can easily be used in conjunction with our
smart mobile device research.”
The third new service, Consumer Mobility Analysis EMEA, provides
clients with an exciting new perspective on present and future
mobility trends. “Clients know that our supply-side research in the
mobile sector is second to none and our consistently applied
methodologies coupled with great relationships with vendors and
channel partners help us to deliver independent and impartial market
tracking and analysis that clients really trust and value,” said
Mike Welch, Canalys VP. “This new service complements our existing
services through a substantial quarterly end-user primary research
programme. Clients will receive detailed results and analysis of
thousands of interviews on a wide range of mobility topics, such as
mobile TV, music and video, location-based services (LBS), gaming,
IM and e-mail. The surveys also study pre-cursor behaviour on other
platforms, purchase influencers, willingness to spend, acceptance of
mobile advertising, views on features and brands, and green issues,
as well as workplace mobility and work-life balance.”
“The first quarterly survey has already been completed and
clients will receive results within the next few days,” added Pete
Cunningham, senior analyst. “Conducting regular, large-scale
research within a continuous service like this enables us to
investigate user reaction to new issues as they arise as well as
track trends in behaviour. It also means that clients have the
opportunity to pose questions that are critical to their business,
but within the framework of a continuous, multi-client research
programme that delivers unbiased results that can support planning
as well and external messaging and PR initiatives.”
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics companies. It
has unrivalled expertise in European routes to market for all kinds
of high technology products and services in the consumer, SMB and
large enterprise segments, and provides worldwide market data and
trends analysis.
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