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Canalys announces new Digital Entertainment Analysis service
- With more players entering market, new service will help
business planning
Reading, UK - Tuesday, 14 August 2007
For immediate release
Canalys today unveiled its Digital Entertainment Analysis EMEA
service. The service provides intelligence on a market that is
changing rapidly, with many new entrants, increasing audience
fragmentation and fickleness, and where investor pressure is
becoming greater than ever. Canalys offers broadcasters, ISPs,
equipment manufacturers and pay-TV operators continuous analysis and
insight to aid business planning and highlight revenue-generating
opportunities in this fast-moving and complex sector.
“The convergence of devices, the digitisation of content and the
competition for consumer access to content by different platforms
has led to change and upheaval in what were once stable industries,
creating a great need for information in this area,” said Adrian
Drozd, Canalys senior analyst and lead analyst for the service.
“Leveraging the tremendous knowledge we have about routes to market,
PCs, mobile devices and IPTV means we are very well placed to offer
clients an objective view of the rapidly evolving digital
entertainment market.”
The Digital Entertainment Analysis service focuses on the ways
that digital content is delivered, stored, used and shared by
consumers. The focus is very much on how content will be ‘consumed’
rather than just the equipment used. Clients of the service – be
they broadcasters, ISPs, content aggregators, or equipment or device
manufacturers – can use the analysis to help develop
revenue-generating business models around the provision of
entertaining content and services.
The service evaluates the viability of markets for digital TV,
web TV, gaming, pay TV and video on demand. It also offers insight
into topical issues, such as DRM, online gaming, content sharing,
the impact of regulation, content sourcing and aggregation. It
provides information on market sizing and key trends, and analysis
of the market’s top vendors. Coverage is primarily focused on
Europe, though global trends that will have an impact on regional
developments are also examined.
Key deliverables of the service include a series of issue-led
reports, market sizing databases, device shipment numbers and an
unlimited enquiry service to allow clients to delve deeper into
their specific areas of interest. These deliverables are supported
by a quarterly trends presentation, results from ongoing consumer
surveys, key vendor profiles and instant analysis of major industry
developments.
“Digital Entertainment Analysis offers strategic research and
information on trends across EMEA, and focuses on helping our
clients make better informed decisions on developing products,
services and go-to-market strategies. By using our internal
expertise across IPTV and consumer mobility to provide comprehensive
market coverage, we are confident that both existing and new clients
will find the service an invaluable tool for making business
decisions,” Drozd added.
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics companies. It
has unrivalled expertise in European routes to market for all kinds
of high technology products and services in the consumer, SMB and
large enterprise segments, and provides worldwide market data and
trends analysis.
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