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APAC smart mobile device market hits new peak
- Over 10 million converged devices ship in Q1 2007
Singapore – Thursday, 10 May 2007
For immediate release
- APAC shipments of all smart mobile devices in Q1 2007 rose 40%
year-on-year to 10.7 million
- 10.1 million of these were smart phones, over 400,000 were
wireless handhelds
- Handheld shipments continued to fall, down 39% year-on-year
- Nokia retained its overall market lead, with 46% of all
shipments
- Three Japanese vendors – Sharp, Fujitsu and Mitsubishi –
made the top five, along with Motorola
Highlights from the Canalys Q1 2007 APAC smart mobile device
research
The latest APAC smart mobile device market estimates from Canalys
reveal the continuing rise of converged devices (smart phones and
wireless handhelds) in the region, with more than 10 million units
shipping in a quarter for the first time. Canalys research suggests
that 10.1 million smart phones shipped in Q1 2007, along with
435,000 wireless handhelds and less than 150,000 handhelds. APAC
remains the largest region for smart mobile devices, making up 46%
of the global market, compared to 37% for EMEA and 17% for the
Americas. Canalys puts total worldwide shipments at 23.2 million
units in Q1 2007, up 39% from the 16.7 million shipped in the same
quarter one year ago.
Year-on-year growth in APAC was slightly above the global
average, at 40%, a shift down from the 84% seen in Q4 2006 despite
volumes hitting the new peak. Handhelds continued their downward
slide, with shipments falling year-on-year by 39%. In contrast,
converged device shipments rose by 43%.
Nokia retained its lead in APAC, shipping an estimated 4.9
million smart phones in the quarter. Success was driven largely by
its Symbian S60-based Nseries consumer-oriented devices. Sharp leapt
into second place from fourth last quarter, with impressive
year-on-year growth of 50%. Fujitsu followed in third with similar
growth, ahead of Motorola and Mitsubishi, the latter doing enough to
oust Sony Ericsson from the fifth position it held last quarter. The
volumes for several of these vendors come from Symbian smart phones
shipping with NTT DoCoMo in Japan. This market has its own
distinctive characteristics in what is a highly fragmented region.
Motorola’s success was still driven by its Linux smart phones,
primarily in mainland China, with the majority of shipments still
being the Ming model. The demand for products around the Chinese New
Year holidays helped to boost growth of smart mobile devices in the
Greater China region by nearly 50% year-on-year. Over the next few
years, high growth in the APAC region is expected to come from
several under-penetrated markets, including India, Indonesia,
Thailand and Vietnam. Canalys estimates that India is already the
third largest market in the region after Japan and Greater China,
accounting for 6% of APAC smart mobile device shipments in Q1 2007.
Sony Ericsson dropped out of the top five into sixth place this
quarter, despite 239% unit growth year-on-year. This still
represented a 25% sequential decline, contributed to by a large fall
in UIQ device volumes resulting from channels still being satiated
from the Q4 2006 influx and a lack of focus on smart phones as
attention was diverted to its wider portfolio, particularly the
Walkman branded models.
“Compared to the Americas and EMEA, the APAC region still has
relatively low smart mobile device volume coming from models
positioned for professional, rather than consumer, use,” said
Canalys senior analyst Rachel Lashford. Canalys estimates that such
devices accounted for 17%, or 1.8 million, of all shipments in the
region in Q1 2007, compared to 30% in EMEA and 89% in the Americas.
“Vendors just outside the top six, such as RIM and Dopod, are
seeing growing success with their professional-focused devices. Both
have been boosted by expanding portfolios of new devices and
increasing regional presence. RIM continues to foster new operator
partnerships around the region, and Dopod has increased its country
presence over the past six months in South East Asia and India,”
Lashford added. Dopod’s subsidiaries outside China are expected to
be acquired soon by HTC, as the Taiwanese vendor continues along the
path of establishing itself as a global brand.
About the Smart Mobile Device Analysis services
The shipment estimates discussed in this release come from the
Canalys Smart Mobile Device Analysis APAC and Worldwide services.
Canalys’ smart mobile device product segmentation and definitions
are used by vendors the world over to provide a consistent view of
the total market for handhelds, wireless handhelds and smart phones.
Clients receive quarterly market updates, regular reports, trends
presentations and forecasts, and direct access to Canalys analysts.
Canalys offers services looking at the smart mobile device markets
in APAC, CEMA, EMEA and worldwide. It also has services focusing
specifically on the rapidly growing markets for mobile navigation,
mobile e-mail and mobile Linux and analysis of mobile consumer
preferences, attitudes and behaviour. More information is available
from the Canalys web site. More
information...
Analyst photos
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release are available in the biography
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article.
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics
companies. It has unrivalled expertise in European routes to market
for all kinds of high technology products and services in the
consumer, SMB and large enterprise segments, and provides worldwide
market data and trends analysis.
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