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Canalys introduces flexible new packages for market tracking
- Also announces availability of new smart phone and navigation
trends report
Reading (UK) - Wednesday, 29 October 2008
For immediate release
Canalys today announced that, for the first time in its 10-year
history, it is making its highly-regarded quarterly market data
available in highly affordable, single-country packages. These are
tailored specifically to the needs of mobile operators, service
providers, hardware and software vendors and other companies whose
focus is on one country, or a very limited number of countries, and
who do not need the complete regional coverage, reports,
presentations and analyst support provided in a full continuous
service.
“Canalys’ highly detailed quarterly market tracking data – in
product areas such as smart phones, unified communications,
satellite navigation and enterprise infrastructure – is used by the
world’s leading vendors in their planning and marketing activities,”
said Alan Cardy, Canalys Vice President. “We have a great reputation
for consistency, timely delivery, quality and rigorous application
of a strict research methodology. Until now, this kind of high
quality data has been out of reach for many companies due to their
limited geographic focus. The comprehensive coverage and service
levels of our continuous services exceeded their requirements, but
we now have great, cost-effective solutions for companies with
vastly different needs.”
Each Canalys Country Market Tracker delivers the latest quarterly
shipment estimates by vendor, along with the relevant definitions,
product classification databases and forecasts for the country
covered. For maximum flexibility, all data is delivered in Microsoft
Excel, and is available as either a one-off purchase or with a
year’s worth of quarterly updates. The databases delivered include
historical quarterly information too, enabling trend analysis. Up to
two hours of telephone support are also provided. Trackers are
available for more than 40 individual countries across Asia-Pacific,
Europe, the Middle East & Africa, and North America.
Canalys today also announced immediate availability of the new
edition of its ‘Smart phone and mobile navigation trends’ report.
This annual report, now in its seventh successful year, brings
together global market shares, forecasts, vendor analysis and unique
insight into market trends from the highly respected mobile analyst
team at Canalys.
“The smart phone market is more exciting now than at any time in
its history,” said Canalys Vice President Mike Welch. “The arrival
of Android, the iPhone and application stores, the expansion of RIM
and Microsoft into the consumer arena, and the rising integration of
GPS and location-aware services are all contributing to rapidly
changing market dynamics. Meanwhile the PND industry is under huge
pressure, both from within – in terms of booming volumes and
plummeting prices – and from the rise of the smart phone as a
platform for personal navigation. Those seeking clarity and insight
into these markets should consider the trends report essential
reading, as most of the leading market participants already do each
year.
For more information please see:
Country market
trackers
Smart phone and
navigation trends report
About Canalys
Founded in 1998, Canalys is one of the fastest-growing technology
market analyst firms in the world. It specialises in delivering
high-quality market data, analysis and advice to the world’s leading
technology vendors. It is recognised as a key provider of continuous
advisory services and confidential custom projects for marketing
managers and strategists in blue-chip IT, telecoms, navigation and
consumer electronics companies. It has unrivalled expertise in
routes to market for all kinds of high-technology products and
services in the consumer, SMB and large enterprise segments, and
provides worldwide market data and trends analysis.
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