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Dr. Andreas Weigend to keynote Canalys Channels Forum 2009
- Former Amazon Chief Scientist to share secrets of the web with
the channel
Reading (UK) - Friday, 19 December 2008
For immediate release
Dr. Andreas Weigend – one of the world’s leading experts on
online marketing strategies and a lecturer on e-commerce at Stanford
University – agreed today to keynote the Canalys Channels Forum on 5
February 2009. His speech, entitled “The four myths of e-commerce”,
will share real-life examples of how to exploit web tools to better
serve customers, lower operating costs and deliver sustainable
differentiation.
Andreas, a German national now living between California and
Shanghai, said “During this troubled holiday season, e-commerce has
proven itself to be one of the few remaining high-growth
opportunities. Successful companies have moved beyond using low
pricing as their only differentiator. User participation in the web
continues to grow exponentially and so more opportunities are
emerging to deliver self-service tools, peer-to-peer
recommendations, cross and deep selling. Customer knowledge is
increasingly being translated into better targeted marketing
activities.”
Steve Brazier, Canalys president and CEO, added “This session
will share essential knowledge for resellers that sell through the
web today, bringing them up-to-date on the latest techniques and
trends, but it will deliver equally important expertise to those
that do not offer e-commerce. Competition from the web is no longer
just about sales – it is increasingly becoming essential for
state-of-the art customer service and support too. Resellers must
differentiate themselves from their competition and to do this they
must understand the latest techniques being used by their web-based
rivals.”
Andreas will begin his keynote by presenting the four myths of
e-commerce, and move on to discuss:
- Delighting the user! Learn how to recommend new products and
services based on rich user data, including intention,
attention, situation, location, and relationships.
- Basing decisions on data, not gut beliefs. How can a
business define the equations that it should measure? Crucial
tips will be given on how to design customer-centric metrics,
perform informative experiments and take appropriate action.
- Applying cutting-edge research in psychology to drive viral
marketing. How can a business encourage users to interact with
each other, create content and build communities?
Throughout the talk, he will give relevant examples both from
large, traditional companies and potentially game-changing startups
to illustrate the risks and opportunities for channel executives.
Andreas will be joining the entire two-day conference. Delegates
will be able to pre-reserve* private “fitness checks” with Andreas
where they can sit down one-to-one with him to gain expert advice on
the web-based challenges for their particular business.
Attendees have been rushing to sign-up for the Canalys Channels
Forum, and the delegate list already reads like a who’s who of the
EMEA channel. For high-tech vendors selling through channels, as
well as resellers across EMEA, this has already become the must
attend event of 2009. For full information about the event,
including registration details, please visit
www.canalyschannelsforum.com.
About Dr. Andreas Weigend
Andreas Weigend is the former Chief Scientist at Amazon.com and
an expert in data mining and computational marketing. He
currently teaches the graduate course Data Mining and Electronic
Business at Stanford University and a course on Marketing in Web 2.0
at the UC Berkeley Haas School of Business. His applied
research is in fields including behavioural economics, time series
analysis, and computational finance. As an independent
consultant, he helps data-intensive organizations make strategic
decisions based on analytics and metrics. His career as a
scientist, data strategist and quantitative methods innovator gives
him a unique ability to bridge the gap between industry and
academia.
Andreas served as Amazon.com's Chief Scientist until January
2004, where he developed data mining techniques including
session-based marketing, and designed applications ranging from
heuristic cross-selling to customer network and lifecycle analysis.
Previously, in 1999, he co-founded MoodLogic, voted "best music
organizer" by C|NET. He was also the Chief Scientist of ShockMarket,
creating information products and trading models based on real-time
data from online brokerages, leveraging principles of behavioural
finance.
Andreas has published more than one hundred scientific papers and
co-authored six books. He has also served as a full-time
faculty member at New York University's Stern School of Business,
and at the University of Colorado at Boulder. He received an IBM
Partnership Award and a National Science Foundation Career Award.
Andreas studied electrical engineering, physics, and philosophy at
Karlsruhe, Cambridge (Trinity College), and Bonn University. He
received his Ph.D. from Stanford University in physics in 1991, and
was a researcher at Xerox PARC (Palo Alto Research Center) and at
the Santa Fe Institute.
About the Canalys Channels Forum
The second Canalys Channels Forum will take place on 4–5 February
2009 at the five-star Hesperia Tower Hotel in Barcelona, Spain.
Supported by some of the world’s largest technology brands,
including HP, Acer, AMD, Fujitsu Siemens Computers and APC, it is
the largest and most prestigious meeting place for channel
executives within EMEA. Attendees can witness hard-hitting
presentations covering topical issues, including: how to manage
through a recession; the impact of cloud computing and
virtualisation; the rise of mobility; and the future of e-commerce.
Full information can be found at
www.canalyschannelsforum.com.
* The number of fitness checks available by Andreas, and the
other expert attendees, is obviously limited by time constraints.
Slots will be awarded via a fair policy. To have the best chance of
success, delegates are advised to request a slot as early as
possible via the event site’s delegate zone, which will go live in
early January.
About Canalys
Founded in 1998, Canalys is one of the fastest-growing technology
market analyst firms in the world. It specialises in delivering
high-quality market data, analysis and advice to the world’s leading
technology vendors. It is recognised as a key provider of continuous
advisory services and confidential custom projects for marketing
managers and strategists in blue-chip IT, telecoms, navigation and
consumer electronics companies. It has unrivalled expertise in
routes to market for all kinds of high-technology products and
services in the consumer, SMB and large enterprise segments, and
provides worldwide market data and trends analysis.
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