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The Undercover Economist: Tim Harford signs up as keynote
speaker at the Canalys Channels Forum
- Award-winning author will discuss recession buying behaviour
and strategy
Reading (UK) - Thursday, 8 January 2009
For immediate release
Tim Harford, the award-winning journalist, TV and radio
personality, and author of the acclaimed book ‘The Undercover
Economist’, today agreed keynote the Canalys Channels Forum on
Thursday 5 February 2009 in Barcelona. Tim will discuss how buying
behaviour changes during a recession. He will focus on how people
and businesses are likely to behave in the economic downturn and why
now is the time to bring in fresh ideas and define a future strategy
that works.
Tim Harford’s books, ‘The Undercover Economist’ (2005) and ‘The
Logic of Life’ (2008), have been translated into 30 languages and
have sold nearly a million copies worldwide, hitting the bestseller
lists not only in the US, UK and Canada, but also in countries such
as Spain and South Korea.
Tim writes two regular columns in the FT and the FT magazine
titled, ‘Undercover Economist’ and ‘Dear Economist’ and has fronted
the BBC programme ‘Trust Me I’m an Economist’, which applies
economics to everyday events. Tim presents the BBC Radio 4 series
‘More or Less’ – one of the BBC’s most downloaded current affairs
shows. In 2006, Tim won the Bastiat Prize for economic journalism.
Steve Brazier, Canalys President and CEO commented, “We are
delighted that Tim has agreed to speak at the Canalys Channels
Forum. Tim will also reveal the economic ideas behind everyday
experiences and using the latest economic theory to help resellers
with problems they may face in 2009.”
With a delegate list that already reads like a ‘who’s who’ of the
EMEA channel, and which also includes prestigious companies such as
HP, Acer, AMD, APC and Fujitsu Siemens Computers, the Canalys
Channels Forum has become 2009’s must-attend event for high-tech
vendors selling through channels, as well as resellers across EMEA.
For full information about the event, including registration
details, please visit
www.canalyschannelsforum.com.
About the Canalys Channels Forum
The second Canalys Channels Forum will take place on 4–5 February
2009 at the five-star Hesperia Tower Hotel in Barcelona, Spain.
Supported by some of the world’s largest technology brands,
including HP, Acer, AMD, Fujitsu Siemens Computers and APC, it is
the largest and most prestigious meeting place for channel
executives within EMEA. Attendees can witness hard-hitting
presentations covering topical issues, including: how to manage
through a recession; the impact of cloud computing and
virtualisation; the rise of mobility; and the future of e-commerce.
Full information can be found at
www.canalyschannelsforum.com.
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics
companies. It has unrivalled expertise in routes to market for all
kinds of high technology products and services in the consumer, SMB
and large enterprise segments, and provides worldwide market data
and trends analysis.
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