Google to detail Apps Reseller Programme at the Channels Forum
Reading (UK) - Friday, 23 January 2009
For immediate release
The Canalys Channels Forum in Barcelona is pleased to announce
that Google Director Stephen Cho will deliver a keynote address on
the Google Apps™ Reseller Programme at its February Forum. As the
Director of Google Apps Channels, Mr Cho will outline the new cloud
computing programme to channel leaders from across Europe. Announced
last week, authorised resellers will be able to sell, customise and
support the Google Apps Premier Edition suite of communication and
collaboration tools, which includes Gmail™, Google Calendar™, Google
Docs™, Google Sites™, Google Talk™, and Google Video™ for business.
Mr Cho, who will be speaking during the plenary session on 5
February, confirms ‘We have been piloting our partner programme with
a select group of more than 50 resellers, including a number in
Europe, for several quarters now. More than 1 million businesses are
using Google Apps already, and we have received great feedback on
this new reseller effort. Now is the time to formalise our
go-to-market programme and we are looking for resellers across EMEA
to expand our ability to serve more customers successfully. The
programme offers attractive recurring revenues to channel partners
that move quickly to recognise the opportunities being created by
cloud computing.’
Resellers attending the Forum will be able to request one-to-one
meetings with Google’s channel executives, giving them a genuine
opportunity to assess the relevance of the newest reseller programme
in the industry.
Puni Rajah, a consultant at Canalys, who will be speaking about
the cloud computing opportunity during the Forum added, ‘We are
delighted to welcome Google to our event. In this depressed economic
environment we have seen the partner community look for new revenue
streams and fresh customer dialogue opportunities. We expect
discerning channel players to harness the momentum behind Google’s
reseller programme. When deployed smartly, cloud computing can lower
operating costs, reduce energy consumption, improve collaboration
and speed up application development time. Which customer segment
would not be interested in understanding how the cloud can help
them?’
Steve Brazier, President and CEO of Canalys, concluded, ‘The
Canalys Channels Forum is offering keynotes and private meetings
with some of the most important and innovative vendors in the
industry. It is in these difficult times that the best managers have
the inspirational ideas that can set their companies on a forward
path for the years ahead. Our agenda setting forum will inform,
stimulate and reinvigorate the partner community.’
Attendees have been rushing to sign up for the Canalys Channels
Forum, with well over 200 already registered. More than 20
journalists will be present at the event, as well as a host of
senior figures from the industry. More than 100 meetings have been
set up via the innovative one-to-one meeting system offered on the
Forum web site via the Delegate Zone. For high-tech vendors selling
through channels, as well as resellers across EMEA, this is the
must-attend event of 2009. Places are still available – for more
information please visit
www.canalyschannelsforum.com.
About Stephen Cho
As Director of Google Apps Channels, Stephen is responsible for
developing Google Apps reseller, solutions and services partners in
North America and globally. He was previously Director of Product
Management for Google Apps and Partner Products, and earlier led
Google’s Global Online Sales and Operations team for Google Apps.
Prior to joining Google, Stephen was Senior Director of Product
Management and Marketing for Cisco’s Application-Oriented Networking
Business Unit. He also spent several years as a consultant, first
with The Boston Consulting Group and then with McKinsey & Company,
focusing on the technology arena.
Stephen was a Fulbright Scholar and holds a PhD from Yale
University and a BA from Dartmouth College.
About the Canalys Channels Forum
The second Canalys Channels Forum will take place on 4–5 February
2009 at the five-star Hesperia Tower Hotel in Barcelona, Spain.
Supported by some of the world’s largest technology brands,
including HP, Acer, AMD, Fujitsu Siemens Computers and APC, it is
the largest and most prestigious meeting place for channel
executives within EMEA. Attendees can witness hard-hitting
presentations covering topical issues, including: how to manage
through a recession; the impact of cloud computing and
virtualisation; the rise of mobility; and the future of e-commerce.
Full information can be found at
www.canalyschannelsforum.com.
About Canalys
Canalys specialises in delivering high quality market data,
analysis and advice to the world’s leading technology vendors. It is
recognised as a key provider of continuous advisory services and
confidential custom projects for marketing managers and strategists
within blue-chip IT, telecoms, navigation and consumer electronics
companies. It has unrivalled expertise in routes to market for all
kinds of high technology products and services in the consumer, SMB
and large enterprise segments, and provides worldwide market data
and trends analysis.
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