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Canalys is widely acknowledged as the leading analyst firm providing
smart phone market data, forecasts and analysis to the global hardware,
software and service provider communities. This continuous service offers a
portfolio that provides consistent, reliable and timely global market
coverage at a country and regional level. The service focuses on trends in
the device market, in operating systems and applications, and in the
channels through which smart phones reach enterprises and consumers. It
provides detailed quarterly market shares and projections, and analysis
delivered in frequent reports, presentations and webcasts, and through
direct contact with our experienced team of analysts.
For the last three years, RIM has resolutely held onto its lead in North America, but the competition is growing considerably. This market was dominated by a professional need for mobile messaging, but mobile web browsing, social networking and location-aware services are now driving consumer demand and device preferences. Apple’s iPhone and App Store have changed the thinking of many in the industry, and other vendors and operators are grappling with offering competitive devices and services. 2009 saw the launch of a variety of Android handsets, which have brought volume success for the vendors and service providers that have embraced them, and helped Motorola to a comeback. But with a slew of Android devices being launched in 2010, differentiation will be key to success.
Nokia’s dominance continues in EMEA, though it is being put under considerable pressure in some countries by Apple and RIM. In APAC, Japanese vendors are seeking international expansion to generate growth beyond their struggling domestic market, while infrastructure changes in China and India present huge opportunities and challenges for device vendors, operators and their partners. The coming global challenge is for those vendors looking to open up their markets with lower-priced smart phones, and monitoring how this category is increasingly encroaching on the wider mobile phone market. Routes to market are critical to success across all regions, but there are very different dynamics from one geography to the next, and this complexity should not be underestimated.
About the service
Smart Phone Analysis (previously called Smart Mobile Device
Analysis ) is the leading continuous service delivering market
intelligence on this topic and is designed
specifically for hardware and software vendors, mobile operators,
and application, content and component providers. Through regular
reports, detailed market data and direct analyst contact, Canalys
investigates and advises on the issues facing the companies
competing for consumer and enterprise customers in this market. It
identifies and analyses emerging trends and gives clear
recommendations for action.
Latest Smart Mobile Analysis publications
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