Assess the channel’s capabilities and nurture partners to grow
Alys offers vendors a high-value method to evaluate channel partners at scale and engage with them digitally.
What is Alys?
Alys is a fully customizable assessment tool created by Canalys channels analysts to evaluate channel partners.
Vendors chose categories to align with their unique strategies. Senior Canalys analysts work with our vendor clients to create a digital questionnaire focused on specific needs.
There is a well-developed back-end structure and algorithm. Alys projects on cybersecurity and sustainability are ready to go. We also offer highly-tailored solutions, customizable to vendors’ requirements to meet their channel partners’ unique needs.
The Alys assessment and report
Partners complete a simple self-assessment form
Respondents receive an immediate downloadable report with personalized guidance
- Customized design
- Executive summary
- Capabilities report
- Capabilities summary
- Scoring
Alys offers a range of benefits to vendors and partners
Partners receive immediate actionable recommendations
Vendor gets total landscape view of partners’ capabilities
Offers innovative, high-impact partner communication
Results allow vendor to make data-driven investments in ecosystem
Digital approach replaces time-consuming manual methods of data collection
Individual profiles provide granular data on specific partners’ capabilities
Innovative assessment format combats survey fatigue
Partner business managers use results in discussion with partners
Customize Alys
Executive summary: each respondent receives an overall score based on their specific Alys responses, including a spider diagram graded across the four questionnaire categories.
Capabilities report: these interactive buttons allow respondents to drill into granular data from Alys.
Each respondent receives a detailed report with individual guidance from the Alys recommendation engine. Content can be customized for each project.
Capabilities summary: The report provides granular scores across each sub-category. This second spider diagram automatically updates depending on which category is selected above.
Scoring: This traffic light system provides a score for each sub-category across four grades:
Recommendations: each report offers custom recommendations based on the respondent’s input.
These recommendations can use Canalys data and market insights, vendor messaging and information from third-party sources.
Think about using the recommendations to direct partners toward specific programs and portals.
Provides partners with actionable recommendations based on their responses.
Partners can see how they are doing against their peers.
Benchmarking: this section of the report provides detailed scoring on each response and how it compares to the wider response pool.
This is valuable, actionable information to help partners identify their individual strengths and areas for improvement.
The Alys Analyzer dashboard for vendors
The pooled survey responses allow vendors to identify channel leaders and laggards.
The dashboard allows vendors to drill into each partner’s skills.
Positive feedback from vendors and partners
Alys projects succeed by providing benefits for all stakeholders.
“This is great – it has really helped discussions with partners as to their growth strategies and where we can plan together.”
Partner business manager
“The assessment tool is spot on in regard to ease of understanding and the recommendations.”
Partner principal
“It’s an interesting exercise and tells us what improvements need to be made to compete in the digital marketing space.”
Channel partner
What areas could you assess?
Business metrics
- Revenue growth
- Revenue mix
- Consumption models
- Recruitment
- Investment in training
- Automation
Managed services
- Recurring revenue
- Portfolio depth and breadth
- Software development
- Technical resources
- Regulatory understanding
Cybersecurity
- Security practice metrics
- Managed security skills
- Threat hunter capabilities
- Trusted advisor status
Marketing
- Asset creation
- Digital marketing skills
- Use of marketing spend
Customer focus
- Customer success
- Customer engagement
- Vertical focus
- CRM
- Cross-sell
- New customer acquisition
Sustainability
- ESG
- Environmental KPIs
- DIE initiatives
- Carbon footprints
Customized design: includes your logo, custom text and background image.