Smart Speakers Analysis

Highly detailed quarterly data and forecasts for all smart speakers

Among the various elements that make up the smart home, smart speakers have picked up tremendous momentum in a short space of time, bringing exciting potential to our intelligent future.

Factors driving the smart speaker market include advances in audio technology, a rising number of smart homes with wireless technology, increasing penetration of smartphones and smart devices, and product innovation with the integration of modern technologies and services, all areas in which Canalys analysts have significant expertise garnered over the last two decades.

Canalys studies the market in the face of changing global trends. Canalys’ Smart Speaker Analysis service provides qualitative and quantitative insights into the smart speaker and smart display markets. It guides vendors and partners to make the right decisions on value propositions, choose the right channel partners and sell on the appropriate platforms to engage in different markets around the world.

The Smart Speaker Analysis service helps clients in many ways:

Go-to-market

Learn best practices for go-to-market models across regions and markets, with a focus on vendors’ market and product strategies.

Market sizing

Understand the size of the market and identify different market and channel opportunities with reliable and comprehensive data.

Industry trends

Distinguish actual industry trends from hype, and understand the latest industry developments, including new device launches, modern technologies and innovative features.

Market dynamics

See the industry changes and technology shifts that influence market dynamics with coverage by a team of global analysts.

Ecosystem strategies

Realize the potential of a robust ecosystem strategy by benchmarking against market leaders and exploring critical vertical use-cases.

Smart Speaker Analysis includes

Smart Speakers Analysis
  • Smart Speaker quarterly shipment estimates by model and spec for 20+ vendors
  • Over 30 markets covered
  • Five-year forecasts by year, platform, display and country, updated quarterly
  • Five-year installed base forecasts by year and country, updated quarterly
  • Vendor product and marketing strategies
  • Analytical reports covering key announcements and industry changes
  • Supply and demand value chain
  • Design your service

Our content

Press release
Sep 3, 2021
Global TWS market records lowest growth in three years at 6.4% in Q2 2021
Press release
Jun 11, 2021
Global smartphone market 2021 forecast
Press release
Jun 7, 2021
India notebook market Q1 2021
Press release
May 28, 2021
Western Europe’s PC market Q1 2021
Press release
Jan 29, 2021
Canalys：2020年第四季度平板电脑和Chromebook的出货量创历史最高记录
Press release
Jan 28, 2021
Global PC market (including tablets) Q4 2020 and full year 2020
Report
Sep 3, 2020
Midweek Matters: The future of smart audio
Jason Low, Senior Analyst at Canalys, discusses the smart audio market in 2020, provides forecasts and looks at the impact of COVID-19 on the global market.
Report
May 27, 2020
Canalys: COVID-19 market insights - Global smartphone market snapshot May 2020
Ben Stanton, Senior Analyst at Canalys, explains how COVID-19 has affected the global smartphone market in Q1, and looks at how the major vendors have fared.
Report
Apr 6, 2020
The impact of COVID-19 on the automotive industry
The global sales of passenger cars has declined for the last two years and the outlook for 2020 was for another low single-digit percentage decline. Then COVID-19 struck, and the impact is already dramatic.
Report
Apr 3, 2020
Midweek Matters videocast: Part two - Hearables market in 2020
This week's Midweek Matters videocast looks at the wearables and hearables forecasts. This second part is a 10 minute discussion about the hearables market - TWS, wireless headphones and earphones. It includes a market overview, the growing categories and assumptions on the impact of COVID-19 on the market. We talk about the role of smartphone vendors and bundling, and use cases that will drive demand spikes.
Report
Feb 3, 2020
Coronavirus set to upset China’s smart device market
In our previous release, Canalys forecast a 7% decline in smartphone shipments between Q4 2019 and Q1 2020, and an 8% fall for PCs. But given currently available information, we are dramatically revised our forecasts to a 40%-to-50% drop for smartphones and 20% for PCs, with the proviso that the situation recovers to pre-outbreak levels by the end of February, giving the market a full month to recover in March.
Report
Jun 17, 2019
Canalys Cast - disruption coming from cars of the future
Canalys co-founders Chris Jones and Sandy Fitzpatrick discuss the arrival of autonomous vehicles, Tesla's influence on the ecosystem, impact on infrastructure and security. Research taken from the Canalys Intelligent Vehicle Analysis service.

Why Smart Speaker Analysis?

At Canalys, we ensure data and analysis is available faster than any other market research agency. The data has detailed splits, tracking a list of 20+ vendors. Model-level information is available for 30+ key countries. The service also builds on Canalys’ rigorous research methods to include data on vendors’ shipments and specifications. The service deliverables include smart speaker quarterly shipment and forecast data, regional and top-market performance overviews, and research reports covering vendors’ go-to-market strategies, vertical and use case analysis, and product development updates.

Access and support

Unlimited inquiry
Unlimited inquiry
Direct access to analysts who respond to questions within the topic scope within 24 hours
Feature-rich tools, unlimited access
Feature-rich tools, unlimited access
Individual access to client website, spreadsheets and published content
Trends analysis
Trends analysis
Frequent data and analysis reports produced using a strict methodology and global definitions
Conclusions and advice
Conclusions and advice
Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team

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Bench marking strategy of the top companies in smart speaker market