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Channels Ecosystem Landscape

Analyzing the segmentation, evolution and growth of the channels ecosystem landscape

What is the Canalys Channels Ecosystem Landscape?

We have developed this "tech stack" research to bring focus to the underlying technologies that will drive competitive advantage for channel and partnership leaders in the decade of the ecosystem. The hundreds of software companies represented in the landscape are providing automation and advanced digital capabilities to help companies design, develop, execute, and manage a broad channel partner and alliance ecosystem.

There are increasing demands on channel leaders to find, recruit, onboard, develop, incentivize, co-sell, co-market, co-innovate, measure, manage and report on partner value at scale. Automation of partner-related workflows, deeper integrations, and data-driven decision-making are creating measurable competitive advantage (through partnerships) and are quickly becoming table stakes in the industry.

Canalys research shows that there are now 233 companies forming the ecosystem software landscape represented here. These companies represented US$5.3 billion in channel category revenue last year (2022). The latest Canalys forecasts show that this channel software market will reach US$11.8 billion in revenue by 2028. This research has expanded into China and work is underway to incorporate more of India and SE Asia as Canalys continues to examine the markets and robustly apply its global research methodology.

Channels Ecosystem Landscape

Some interesting facts about the 2023 landscape:

  • There were 37 changes from last year’s landscape – this includes new companies, M&A, companies shutting down or pivoting away, and re-brandings.
  • We are watching 38 additional startup companies in the channel/ecosystem tech space vying for a spot on next year’s landscape. We look for a minimum of 5 full time employees and a fully shipping product with delighted/recurring customers.
  • From a revenue perspective, 14 of these companies are driving over $100 million in channel software revenue, and roughly half the list is north of $10 million.
  • There is not the 80/20 revenue split that you find in most lists. The Fortune-sized companies such as IBM, Oracle, SAP, Salesforce, and Adobe (combined) drive only 13% of the total revenue.
  • There are 25 companies on the landscape founded in the past 5 years. On the other side of the maturity scale, there are 23 companies over 30 years old. Four of them are over 100 years old! (ACB, Ansira, IBM, and Maritz)
  • Consistent with other SaaS categories, there was a sizable drop in private equity funding. In 2021, the funding totaled over $3.1 billion, while in 2022 it dropped 75% to $763.4 million. Current year (2023) funding is at $441.8 million by August so is tracking to be similar to 2022.
  • Given recent HR trends around the great resignation, return to work, and half a million tech layoffs over the past 10 months, the Glassdoor ratings remain unchanged (compared to 18 months ago) with a weighted average 3.866 for these 233 companies. The global average on Glassdoor is 3.3 (according the company itself) so working in the channel tech industry is a better experience overall for these 30,306 workers (Canalys estimate).
  • Almost two thirds of companies are headquartered in the US. The UK is next with 20 companies, then Canada with 14, then France and Germany with eight each.
  • Top headquarters cities are San Francisco with 21 companies, London with nine, New York with seven, Boston with six, and Chicago and Paris each with five.
Canalys tracks the channels ecosystem as part of its renowned worldwide Channels Analysis services. We also conduct bespoke projects to help vendors leverage more power from the channel ecosystem. Get in touch with us to find out more.

Canalys Channels Ecosystem Landscape 2023

The Channels Ecosystem Landscape encompasses a group of technologies that help companies develop, design and execute plans to find, recruit, onboard, develop, enable, incentivize, co-sell, co-market, co-innovate, collaborate, manage, measure and report on partners. Software companies providing these technologies deliver automation of indirect sales processes, workflows and partner programs, and are becoming vital to a vendor’s ability to find, win, serve and retain its customers and partners.

The channels ecosystem ‘‘islands’’

Channel data management

Manages channel partner data, including data from points of sale, and inventory and incentive data, from a single data platform that provides actionable insights and streamlines decision-making processes. These automated tools use AI, machine learning and predictive modeling.
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Channel finance, pricing and inventory

Governs indirect sales financials, streamlines reporting processes, calculates true transactional values and avoids allocation errors. Optimizes processes involving pricing, demand forecasting, gross-to-net accounting calculations, inventory planning and price adjustments.
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Channel incentives management

Helps develop and manage channel incentive programs, spanning allotment, calculation and issuance of performance-based incentives to drive positive behavioral modifications to the partner ecosystem. Common incentives include discounts, rebates, market development funds, co-op funds and sales performance incentive funds.
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Channel learning and readiness

Helps partner organizations to train and develop employees through the design and delivery of up-to-date training initiatives and resources, spanning training modules, competencies, certifications, learning management systems, online portals, education tracking and sales enablement tools.
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Partner relationship management

Automates various programmatic activities around the management of partner lifecycles. Common features include partner recruitment, onboarding, training, performance-tracking, co-selling, co-marketing, co-innovation, collaboration, enablement and communication. Often seamlessly integrates with existing systems, such as CRM, marketing automation, content management, ERP, payment gateways and collaboration applications.
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Through-channel marketing automation

Helps vendors empower their partners to effectively communicate, market and advertise locally while maintaining global brand consistency. Automated platforms provide scale, control and governance that enables partners to generate marketing campaigns using market development funds and proven insights.
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Channel Ecosystem Management

This group supports a broad array of partner types, covering influence, transaction, transaction-assist, retention, and technology, strategic and business alliances. Supports the entire customer buying journey and augments marketing, sales, customer success, product and strategy within an organization. Helps facilitate multi-directional relationships and activities with partners across the entire channel ecosystem. Commonly aids in recruitment, visualization, influence, partner attribution, data, account mapping, marketplace, technology integrations, delivering management, measurement, real-time monitoring and orchestration to drive effective go-to-market strategies.

There are five 'islands' within this -

  • Ecosystem recruitment and visualization - Assists in planning, identifying, targeting and recruiting non-traditional partners to drive the expansion of the channel ecosystem and the total addressable market. Provides actionable go-to-market and route-to-market expansion beyond current buyer, industry, geography, segment, delivery or product boundaries.
  • Ecosystem influence and attribution - Supports marketing attribution in the post-cookie marketing environment, delivering recognition and incentivization of affiliates, advocates, ambassadors and influencer partners. Helps vendors’ data-driven platforms quantify partner influence and activities and their effect on marketing, sales and retention.
  • Ecosystem data and mapping - Enables data-sharing opportunities with and between partners in a controlled and secure manner. Automates account mapping to leverage network effects and streamlines collaboration, co-marketing, co-selling, value creation and co-innovation.
  • Ecosystem marketplace and integrations - Helps B2B-centric organizations with the planning, design and execution of internal and external digital marketplaces to expand market opportunities. Supports changing business models toward subscription and consumption models and provides frictionless execution of customer procurement and provisioning of solutions. Assists in marketplace deployment, storefront customization, API integration and listing support, among other aspects, to streamline the workflows of all stakeholders.
  • Ecosystem management and orchestration - Automates and simplifies various activities of multi-directional partnerships across the broader channel ecosystem. Supports ecosystem planning, programs, processes and people, including partner onboarding, training and development, co-selling, enablement, collaboration, performance reporting and insights. Often seamlessly integrates with other channel and ecosystem tools.
Ecosystem Management

Channels ecosystem software vendors 2023

Channel finance, pricing and inventory

Company CEO Founded City Country
AppBind Sunir Shah 2018Menlo ParkUSA
AppXite Nicolas Albana 2014RigaLatvia
Arrow Sean Kerins 1935CentennialUSA
Channel Mechanics Kenneth Fox 2011GalwayIreland
ChannelAdvisor David Spitz 2001MorrisvilleUSA
Cleverbridge Craig Vodnik 2005CologneGermany
CloudBlue 2015IrvineUSA
Computer Market Research Del Heles 1984San DiegoUSA
Conga Noel Goggin 2006San MateoUSA
DealHub.io Eyal Elbahary 2014AustinUSA
DemandBridge David Rich 1975NorcrossUSA
E2open Michael Farlekas 2000AustinUSA
iasset.com Scott Frew 2008San FranciscoUSA
Model N Jason Blessing 1999Redwood CityUSA
NowApps ChannelKonnect Basaveswarlu Boyapati 2015BengaluruIndia
OneBill JK Chelladurai 2009Santa ClaraUSA
Oracle PRM Safra Catz 1977Redwood ShoresUSA
PriceFX Marcin Cichon 2011PfaffenhofenGermany
PROS Andres Reiner 1985HoustonUSA
RebateMAX Rahul Dharankar 2017DallasUSA
Renewtrak Mathew Cagney 2014SydneyAustralia
Salesforce Marc Benioff 1999San FranciscoUSA
SAP Christian Klein 1996DublinUSA
servicePath Daniel Kube 2011BurlingtonCanada
TD Synnex Rich Hume 1974FreemontUSA
Vendavo Bruno Slosse 1998DenverUSA
Vistex Sanjay Shah 1999Hoffman EstatesUSA
Yagna iQ Ram Rai 2006PlanoUSA

Channel incentives management

Company CEO Founded City Country
360insights Jason Atkins 2008WhitbyCanada
ACB Michael Bookman 1917New YorkUSA
Ansira Andy Arnold 1919St. LouisUSA
Augeo David Kristal 1999St. PaulUSA
Awin Mark Walters 2000BerlinGermany
Aximpro Andreas Reid 2008FreisingGermany
Benepik Saurabh Jain 2016GurgaonIndia
BI Worldwide Abby Cohen 1950MinneapolisUSA
Blackhawk Network Talbott Roche 2015AddisonUSA
Brandmuscle Scott Weeren 2000ChicagoUSA
Brightspot Mike May 1994IrvingUSA
Capillary Technologies Aneesh Reddy 2008SingaporeSingapore
Channel Fusion Pankaj Monga 2003HiawathaUSA
Channel Mechanics Kenneth Fox 2011GalwayIreland
ChannelAssist David Auld 1999ConcordCanada
ChannelPro REACH Elias Bou Ghosn 2018DubaiUAE
Comviva Manoranjan Mohapatra 1999GurgaonIndia
Conga Noel Goggin 2006San MateoUSA
Dash Solutions Stephen Faust 1998BirminghamUSA
E2open Michael Farlekas 2000AustinUSA
Enable Andrew Butt 2000San FranciscoUSA
Fielo Sanjay Agarwal 2010San FranciscoUSA
Flintfox Mike Ridgway 1987North ShoreNew Zealand
forma.ai Nabeil Alazzam 2016TorontoCanada
forma.ai Nabeil Alazzam 2016TorontoCanada
Glu Group Billy Haining 2015WhiteleyUK
HeraldLogic Ram Ramdas 2000MumbaiIndia
Hinda Incentives Michael Donnelly 1970ChicagoUSA
HMI Performance Incentives Kiwon Chang 1980NorwoodUSA
Impact David Yovanno 2008Santa BarbaraUSA
Incentive Solutions Mark Herbert 1994AtlantaUSA
ITA Group Brent Vander Waal 1963West Des MoinesUSA
Maritz Steve Maritz 1894St. LouisUSA
Model N Jason Blessing 1999Redwood CityUSA
Online Rewards Michael Levy 2002RichardsonUSA
Partnerize Matt Gilbert 2010NewcastleUK
Salesforce Marc Benioff 1999San FranciscoUSA
Sproutloud Jared Shusterman 2006SunriseUSA
TenXengage Pratap Chillakanti 2021San FranciscoUSA
Vanson Chris Vanderploeg 1997MinneapolisUSA
Vendavo Bruno Slosse 1998DenverUSA
Virtual Incentives James Gary 2010FishkillUSA
Vistex Sanjay Shah 1999Hoffman EstatesUSA
Vortex 6 Peter Olive 2009BracknellUK
Xoxoday Sumit Khandelwal 2012BengaluruIndia

Channel learning and readiness

Company CEO Founded City Country
360Learning Nick Hernandez 2013ParisFrance
Absorb LMS Mike Owens 2003CalgaryCanada
Adobe Captivate Prime Shantanu Narayen 1982San JoseUSA
Bigtincan David Keane 2012San FranciscoUSA
BlueVolt Benjamin Ertischek 2003PortlandUSA
Brainshark Greg Flynn 1999WalthamUSA
Channel Rocket Greg Sherrill 2013GoldenUSA
Channel360 Mark Fowler 1999YateleyUK
ChannelEZ Sam Gadi 2013San FranciscoUSA
ChannelPro REACH Elias Bou Ghosn 2018DubaiUAE
Cornerstone Phil Saunders 1999Santa MonicaUSA
CoSell.io Rob Brown 2019San FranciscoUSA
Crowd Wisdom Sharon Love 2017St. PetersburgUSA
CSG Services Ian McAlister 1997RedmondUSA
Elioplus Elias Ndreu 2015AthensGreece
Expertus Ramesh Ramani 1998Santa ClaraUSA
Fision Mike Brown 2011MinneapolisUSA
Flipdeck Lee Mayfield 2015Los GatosUSA
FusionGrove Brian Allsopp 2001LondonUK
Global Knowledge Jeff Tarr 1995Cary USA
Growth Engineering David Denny 2004WindsorUK
Highspot Robert Wahbe 2012SeattleUSA
IBM Partner Engagement Manager Arvind Krishna 1911ArmonkUSA
Improved Apps Simon Thompson 2011CamberleyUK
Kickpost.io Richard Rodriguez 2018Scottsdale USA
Klyck Chris Skura 2016TorontoCanada
Latitude Learning Jeff Walter 2003SalineUSA
LeadMethod Justin Johnson 2014BendUSA
LeadSmart Kevin Brown 2018Santa BarbaraUSA
Mediafly Carson Conant 2006ChicagoUSA
Membrain George Brontén 2012SolnaSweden
Mindtickle Gopal Depura 2012San FranciscoUSA
Mobileforce Jagadish Bandhole 2011SunnyvaleUSA
NetExam Brett Strauss 1999DallasUSA
PartnerAmp Jon Aleckson 1999MadisonUSA
Partnerhood Elay Cohen 2013San FranciscoUSA
PartnerInsight Roman Kirsanov 2019LondonUK
PartnerOn Jeffrey Mesnik 2010NewtonUSA
Q2E Mahesh Rao 2016CupertinoUSA
Qotient John De Los Reyes 2013San JoseUSA
Recur Global Matthew Hathorn 2011HarpendenUK
Salesforce Marc Benioff 1999San FranciscoUSA
Seismic Doug Winter 2010San DiegoUSA
Skilljar Sandi Lin 2013SeattleUSA
Streamz Jawahar Kanjilal 2016SingaporeSingapore
TalentLMS Thanos Papangelis 2012San FranciscoUSA
Teckedin.com Debby Kruzic 2016AlbuquerqueUSA
TIDWIT Wissam (Will) Yafi 2003RestonUSA
Vartopia Michael Reilly 2009WorlandUSA
Whistle Drew Carter 2020St. LouisUSA

Partner relationship management

Company CEO Founded City Country
360insights James Hodgkinson 2012HuntingtonUSA
Allbound Paul Szemerenyi 2014AtlantaUSA
AppDirect Nicolas Desmarais 2017San FranciscoUSA
Bench Sukhi Bhullar 2016SydneyAustralia
Channel Mechanics Kenneth Fox 2011GalwayIreland
Channeltivity Jason Jacobs 2007CharlotteUSA
ChannelXperts Volker Wiora 2006LandauGermany
Channelyze Ashley Speight 2021LondonUK
CloudCC Mandi Sun 2008BeijingChina
Computer Market Research Del Heles 1984San DiegoUSA
Comviva Manoranjan Mohapatra 1999GurgaonIndia
Creatio Katherine Kostereva 2002BostonUSA
Elioplus Elias Ndreu 2015AthensGreece
GorillaToolz Jay Fruin 2007WantaghUSA
Impartner Joe Wang 1997South JordanUSA
Inova Software Gilles Toulemonde 2010LyonFrance
Kademi Patrick Hone 2012AucklandNew Zealand
Kingdee Shaochun Xu 1993ShenzenChina
Kiflo PRM Steven Muhr 2018ParisFrance
LogicBay Tim Lindsay 1980WilmingtonUSA
Magentrix Sam Arjmandi 2012Richmond HillCanada
Mindmatrix Harbinder Khera 1998PittsburghUSA
myprm Richard Bessis 2015Levallois-PerretFrance
Neocrm Yanze Shi 2011MumbaiIndia
NowApps ChannelKonnect Basaveswarlu Boyapati 2015BengaluruIndia
Oracle PRM Safra Catz 1977Redwood ShoresUSA
Partnerpage.io Mario Tarabbia 2019San Francisco USA
PartnerPortal.io Jonathan Coy 2018OttawaCanada
PartnerStack Bryn Jones 2015TorontoCanada
Pegasystems Alan Trefler 1983CambridgeUSA
Rockwell Nicky Rockwell 2000HornsbyAustralia
Salesforce Marc Benioff 1999San FranciscoUSA
Scalando Eirik Gyllensten Bjørnsen 2020Sant Vicenç de MontaltSpain
Torchlite Robert Harris 2015IndianapolisUSA
Yonyou You Li 1988BeijingChina
Zift Solutions Tobias Hartmann 2006Jersey CityUSA
Zinfi Technologies Sugata Sanyal 2007PleasantonUSA
Zomentum Shruti Ghatge 2018San FranciscoUSA

Through-channel marketing automation

Company CEO Founded City Country
Acquia Michael Sullivan 2007BostonUSA
Ansira Andy Arnold 1919St. LouisUSA
Aprimo Erik Huddleston 2006ChicagoUSA
Brand Wings Greg Salzman 2021West Chicago USA
BrandMaker Mirko Holzer 1999KarlsruheGermany
Brandmuscle Scott Weeren 2000ChicagoUSA
Bridgeline Digital Ari Kahn 2000BurlingtonUSA
CampaignDrive by Pica9 Kevin Groome 2001New YorkUSA
Channel Fusion Pankaj Monga 2003HiawathaUSA
ChannelXperts Volker Wiora 2006LandauGermany
Channext Rick van den Bosch 2018UtrechtNetherlands
Code Worldwide Matt McNeany 2003LondonUK
Computer Market Research Del Heles 1984San DiegoUSA
ContentMX Jeffrey Mesnik 2009NewtonUSA
daXai Gail Mercer-MacKay 2021TorontoCanada
DemandBridge David Rich 1975NorcrossUSA
Distribion Eric Meyers 2009DallasUSA
E2open Michael Farlekas 2000AustinUSA
Elateral Peter Blackburn 1998FarnhamUK
eTrigue Jeff Holmes 2011San JoseUSA
Fielo Sanjay Agarwal 2010San FranciscoUSA
GlassHive Giovanni Sanguily 2018PlanoUSA
Gorilla Carlo Tortora Brayda di Belvedere 1992San FranciscoUSA
Impartner Joe Wang 1997South JordanUSA
Ingenious Technologies Siamak Haschemi 2012BerlinGermany
MarcomCentral Byung Choi 2000Solona BeachUSA
Mindmatrix Harbinder Khera 1998PittsburghUSA
MRP Kevin Cunningham 2002PhiladelphiaUSA
Netsertive Steve Leonard 2009MorrisvilleUSA
PageFlex Jim Dore 1997MarlboroughUSA
Powerchord William Volmuth 2001St. PetersburgUSA
promoboxx Brent Delehey 2010BostonUSA
Relevize Michael Nardella 2019BostonUSA
RVLVR Mike Trevino 2017San DiegoUSA
Silvercrest William Rodriguez 2011Van NuysUSA
Sitecore Mark Frost 1999San FranciscoUSA
Sproutloud Jared Shusterman 2006SunriseUSA
StructuredWeb Daniel Nissan 1998New YorkUSA
TripTych Fuzzy Marek 1974Eden PrairieUSA
twogether Kirsty Gilchrist 2001MarlowUK
Vendasta Brendan King 2008SaskatoonCanada
Vistex Sanjay Shah 1999Hoffman EstatesUSA
Wedia Nicolas Boutet 2001ParisFrance
xAmplify Sudhir Nambiar 2018FremontUSA
Zift Solutions Tobias Hartmann 2006Jersey CityUSA
Zinfi Technologies Sugata Sanyal 2007PleasantonUSA

Channel ecosystem managment

Company CEO Founded City Country
360insights James Hodgkinson 2012HuntingtonUSA
Allianceboard Louis Rinfret 2017Trois-RivièresCanada
Anaqua IdeaPoint Scott Shaunessy 2008BostonUSA
Apideck Gertjan De Wilde 2018San FranciscoUSA
AppDirect Nicolas Desmarais 2017San FranciscoUSA
AppXite Nicolas Albana 2014RigaLatvia
Arcadier Dinuke Ranasinghe 2013SingaporeSingapore
Arrow Sean Kerins 1935CentennialUSA
Awin Mark Walters 2000BerlinGermany
Balluun Deepak Gupta 2009SunnyvaleUSA
Breezy.io Alex Phillips 2019LondonUK
Builtfirst Aaron Bailey 2020San FranciscoUSA
Channel Program Kevin Lancaster 2021EdgewaterUSA
Channelyze Ashley Speight 2021LondonUK
Channext Rick van den Bosch 2018UtrechtNetherlands
Circlewise Stephan Vogel 2014SkjettenNorway
CJ Mayuresh Kshetramade 1998Santa BarbaraUSA
CloudBlue 2015IrvineUSA
CONNACT Yuval Chayo 2020RannanaIsrael
Constellant Bhavesh Patal 2001AustinUSA
CoSell.io Rob Brown 2019San FranciscoUSA
Crossbeam Bob Moore 2018PhiladelphiaUSA
Everflow Sam Darawish 2016Mountain ViewUSA
Findr Greg Watts 2019LondonUK
Forecastable Alex Buckles 2019OrlandoUSA
Gradient Colin Knox 2020CalgaryCanada
Grata Andrew Bocskocsky 2016New YorkUSA
iasset.com Scott Frew 2008San FranciscoUSA
Impact David Yovanno 2008Santa BarbaraUSA
Impartner Joe Wang 1997South JordanUSA
Ingenious Technologies Siamak Haschemi 2012BerlinGermany
interworks.cloud Vassilis Zografos 2001ThessalonikiGreece
Jitterbit George Gallegos 2004AlamedaUSA
Labra Sridhar Adusumilli 2018PrincetonUSA
LeadSmart Kevin Brown 2018Santa BarbaraUSA
LogicBay Tim Lindsay 1980WilmingtonUSA
Marketplacer Jason Wyatt 2012MelbourneAustralia
MeasureMatch James Sandoval 2016LondonUK
Mirakl Philippe Corrot 2011ParisFrance
Moonshot David Suriol Puigvert 2017Pozuelo de AlarcónSpain
Morphed Graeme Wilson 2020JohannesburgSouth Africa
Oro Yoav Kutner 2012Los AngelesUSA
P2P Global John Guido 2019ClevelandUSA
Pandium Cristina Flaschen 2017New YorkUSA
Partner Fleet Kenny Browne 2021BristolUSA
Partner to Profit Keith Gaylord 2015WillistonUSA
PartnerConnect Rohan Kulkarni 2017San MateoUSA
Partnerhub Alex Glenn 2021ChicagoUSA
Partnerize Matt Gilbert 2010NewcastleUK
PartnerOptimizer Dina Moskowitz 2011San DiegoUSA
PartnerStack Bryn Jones 2015TorontoCanada
PartnerTap Cassandra Gholston 2016SeattleUSA
Pax8 John Street 2011DenverUSA
Pronto Swaroop Kolli 2018SunnyvaleUSA
Qollabi Friedrich Pétré 2009BrusselsBelgium
Reveal Simon Bouchez 2018ParisFrance
Scalando Eirik Gyllensten Bjørnsen 2020Sant Vicenç de MontaltSpain
Sitecore Mark Frost 1999San FranciscoUSA
Spiisee Carl Watene 2018CollingwoodCanada
Spryker Boris Lokschin 2014BerlinGermany
Suger Jon Yoon 2022San FranciscoUSA
Superglue Rob Rebholz 2022San FranciscoUSA
TD Synnex Rich Hume 1974FreemontUSA
The Community Atlas Damiano Ramazzotti 2020MilanItaly
TIDWIT Wissam (Will) Yafi 2003RestonUSA
Tr3dent Kevin McCaffrey 2011Galway CityIreland
Trackstreet Andrew Schyldowsky 2015Las VegasUSA
TUNE Cameron Stewart 2009SeattleUSA
Union Resolute Mark Troy 2014New YorkUSA
Vation Ventures Dave O'Callaghan 2017DenverUSA
Vendasta Brendan King 2008SaskatoonCanada
VikRee Srihari Govindarajan 2020SingaporeSingapore
VTEX Mariano Gomide de Faria 2000LondonUK
WorkSpan Mayank Singh Bawa 2015Foster CityUSA
Zomentum Shruti Ghatge 2018San FranciscoUSA

Channels Ecosystem Landscape methodology and definitions

Canalys publishes channel-related data on a regular basis. It standardizes on a common methodology across all data-led continuous services. The methodology centers on the tracking of the people, processes, programs, partners and underlying technology that drives the global channel ecosystem.

The goal is always to provide the best possible, consistent and meaningful view of a market, even when it encompasses a diverse set of products, technologies, geographies, vendors and business models. For each market studied, Canalys uses a clear set of rules and definitions to classify data sets unambiguously. From time to time, as markets develop, a classification scheme may require updating. Canalys conducts regular reviews to ensure it continues to deliver the maximum value to clients and any changes are always communicated clearly. Across its services, Canalys uses consistent terminology, definitions and segmentation to avoid double-counting and to facilitate comparison and analysis.

Canalys employs a number of techniques to generate its estimates; the most appropriate information sources will depend on the specific research but may include vendor, distributor and partner public disclosures, Candefero surveys, government reports, public/private financial analysis, industry media and social sentiment.

Discover new insights from Canalys channels analysis, feel free to start a conversation