Smart phone shipments fall as Apple struggles
Palo Alto, Shanghai, Singapore and Reading (UK) – Friday, 29 April 2016
Worldwide smart phone shipments fell for the first time in the market’s history, from 324 million units in Q1 2015 to 321 million units in Q1 2016. The top two vendors both posted shipment declines, with Apple the worst hit. Excluding Apple and Samsung smart phone shipments increased 5%, despite some of the big named international vendors outside the top five also faring badly. LG, Lenovo and TCL-Alcatel posted significant declines, while Sony plummeted by around 57%.
The market decline can be attributed to a number of factors:
Rachel Lashford, Canalys VP of Analysis, said, ‘Conditions are challenging for many vendors, and we expect to see a consolidation of the smart phone market in coming quarters. There are bright spots, however, such as Huawei, Oppo and Vivo, which all increased shipments dramatically. These vendors are expanding beyond China, nurturing their channels, spending on marketing and making their differentiators around technology and positioning abundantly clear to consumers.’
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