Smartphone players enter the sports watch market – strategies and challenges
In 2023, the global wearable device market suffered from stagnant overall shipments, but specialized sports watch brands such as Garmin, Coros and Suunto bucked the trend.
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Cynthia Chen
RESEARCH MANAGER
Cynthia Chen is a Research Manager at Canalys, specializing in the IoT sector, with a dedicated focus on the wearable and smart personal audio industry. She actively contributes to global research endeavors by comprehensively analyzing strategies employed by both ecosystem and specialist players. Her areas of expertise encompass vendor strategies and go-to-market (GTM) strategies, allowing her to formulate a well-rounded understanding of market dynamics.
Cynthia keeps a vigilant watch on emerging IoT trends and maintains a diligent focus on the latest product developments and industry news. Her multifaceted responsibilities include providing clients with comprehensive insights and strategic guidance to help them navigate the rapidly evolving IoT landscape.
Before joining Canalys, Cynthia worked as a Business Analyst where she gained proficiency in data analysis and report writing, with a specific emphasis on big data and Natural Language Processing (NLP).
Latest blogs and PR by Cynthia Chen
Huawei's Innovative Product Launch Event in Dubai
Huawei recently unveiled an innovative product line at its event in Dubai, which not only showcased its technological prowess but also highlighted the seamless integration of technology with aesthetics. Furthermore, it underscored the growing influence of Huawei's wearable and tablet offerings on the worldwide market, signaling a potential shift in the landscape of the consumer electronics industry and the broader global technological environment.
Key learnings from the global wearable band market in 2023
The global market for wearable band devices experienced modest growth in 2023, driven by emerging markets. Basic watches increased significantly despite a decline in smartwatches. Chinese vendors like Xiaomi and Huawei are at the forefront of innovation, fostering a move towards smarter wristwatches and adopting Wear OS to enhance consumer options and competitiveness in the smartwatch sector. Canalys forecasts that by 2025, total shipments of wearable band devices will reach 217 million units, with smartwatches leading growth among wearable band categories.
Insights into the personal audio TWS segment
This blog explores vendors' challenges in the True Wireless Stereo (TWS) market, including declining shipments and fierce competition. It offers insights into successful strategies to offer the right products and finding niche segments within this market.
Xiaomi acquires the rest of Zimi – a shift in its ecosystem partnership strategy
Xiaomi recently fully acquired its ecosystem partner Zimi International Corporation, which beforehand Xiaomi had 49.91% stake.