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According to the latest data from Canalys, now part of Omdia, total shipments of desktops, notebooks and workstations grew 7.4% to 67.6 million units in Q2 2025. Notebook shipments (including mobile workstations) hit 53.9 million units, up 7% compared with a year ago. Shipments of desktops (including desktop workstations) rose 9% to 13.7 million units. Q2 volumes were driven by commercial PC deployments ahead of the Windows 10 end of support, now only a few months away. Consumer demand was weaker, as customers globally face an uncertain macroeconomic future. The Trump administration’s ever-changing and unclear approach to tariffs continues to generate considerable uncertainty. While PCs were exempt from tariffs in Q2, indirect impacts threaten not only the US but the global PC market recovery.

“The Trump administration’s evolving tariff policies continue to reshape global PC supply chains while casting significant uncertainty over market recovery,” said Ben Yeh, Principal Analyst at Canalys, now part of Omdia. “US imports of PCs have dramatically shifted away from China toward Vietnam as manufacturers seek to avoid potential tariffs. Although Trump’s reciprocal tariffs have been delayed again, this time to 1 August, and PCs currently remain exempt from tariffs regardless of origin, the underlying uncertainty persists.” The recent US-Vietnam trade deal establishes a 20% tariff on Vietnamese goods and a 40% tariff on transshipped items. “What began as straightforward China avoidance has evolved into a complex regulatory maze. The key question is whether PCs manufactured in Vietnam using Chinese components or through Chinese-controlled operations will be classified as transshipments and face the 40% tariff. With enforcement criteria still undefined, market players face the reality that supply chain diversification alone may not provide the cost stability they initially sought.”

“Despite global uncertainty, the Windows 10 end of support deadline this October is providing essential market stability, but is affecting consumer and commercial segments differently,” said Kieren Jessop, Research Manager at Canalys, now part of Omdia. “The commercial refresh cycle is providing vital momentum for the market. A June poll of channel partners found over half expect their PC business to grow year on year in the second half of 2025, with 29% anticipating growth of over 10%. While businesses are displaying a greater sense of urgency in reacting to the end of Windows 10, consumers are delaying purchases amid macroeconomic uncertainty. As those consumer purchases are pushed into 2026, we anticipate the consumer PC market to grow next year as it coincides with a potential refresh cycle of COVID-era devices, which are starting to reach their end of life.”

Worldwide desktop and notebook shipments (market share and annual growth)

Canalys PC Market Pulse: Q2 2025

Vendor

Q2 2025
shipments

Q2 2025
market
share

Q2 2024
shipments

Q2 2024
market
share

Annual
growth

Lenovo

16,974

25.1%

14,732

23.4%

15.2%

HP

14,124

20.9%

13,683

21.7%

3.2%

Dell

9,772

14.5%

10,078

16.0%

-3.0%

Apple

6,361

9.4%

5,246

8.3%

21.3%

Asus

5,058

7.5%

4,271

6.8%

18.4%

Others

15,291

22.6%

14,914

23.7%

2.5%

Total

67,579

100.0%

62,923

100.0%

7.4%

 

 

 

 

 

 

Note: Unit shipments in thousands. Percentages may not add up to 100% due to rounding.

Source: Canalys PC Analysis (sell-in shipments), July 2025

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In Q2 2025, Lenovo retained its position as the global PC market leader, shipping 17.0 million desktops and notebooks, a year-on-year increase of 15.2%. HP held second place with 14.1 million units shipped, marking a 3.2% annual increase. Dell, in third, saw a 3.0% decline in shipments, totaling 9.8 million units. Apple secured fourth place with impressive 21.3% growth, reaching 6.4 million units and a 9.4% market share. Asus completed the top five with 18.4% growth, shipping 5.0 million units.

For more information, please contact:

Ben Yeh: ben_yeh@canalys.com
Kieren Jessop: kieren_jessop@canalys.com

About PC Analysis

Canalys’ (now part of Omdia) PC Analysis service provides quarterly updated shipment data to help with accurate market sizing, competitive analysis and identifying growth opportunities in the market. Canalys PC shipment data is granular, guided by a strict methodology and broken down by market, vendor and channel, as well as additional splits, such as GPU, CPU, storage and memory. In addition, Canalys also publishes quarterly forecasts to help better understand the future trajectory and changing landscape of the PC industry. 

About Canalys

Canalys, now part of Omdia, is a leading global technology market analyst firm with a distinct channel focus. We strive to guide clients on the future of the technology industry and to think beyond the business models of the past. We’ve delivered market analysis and custom solutions to technology vendors worldwide for over 25 years. Our research covers emerging, enterprise, mobile and smart technologies. Understanding channels is at the heart of everything we do. Our insightful reports, data and forecasts inform our clients’ strategies, while the Canalys Forums and Candefero online community give the channel feedback opportunities. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

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