Virtual Reality and Augmented Reality Analysis

Canalys’ Virtual and Augmented Reality Analysis provides a clear and timely view of the rapidly evolving global VR and AR markets. This service gives a solid foundation to support major strategic planning and investment decisions, especially in China and the US.


Canalys’ Virtual and Augmented Reality Analysis provides qualitative and quantitative insight into the VR and AR markets, featuring go-to-market, ecosystem and vendor strategy analysis for hardware and software vendors, channel partners and content providers.





  • VR headset shipments and forecast data
  • Vendor product strategy and go-to-market update
  • Product category comparison
  • Research reports - recent titles include:
    • Regional VR market update: identifying emerging routes to market
    • Leading VR vendors' strategies in standalone VR headsets
    • New business and vertical use cases: opportunities and challenges
    • ARKit, ARCore and Daydream, the mainstream platforms' potenial and development
    • Key industry announcements



Access and support


    Unlimited inquiry

    Direct access to analysts who respond to questions within the topic scope within 24 hours.

    Feature-rich tools, unlimited access

    Individual access to client website, spreadsheets and published content

    Trends analysis

    Frequent data and analysis reports produced using a strict methodology and global definitions

    Conclusions and advice

    Insight and recommendations delivered via analytical reports and direct access to our experienced analyst team.


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